Nic DiPalma Creative - White Rabbit

White Rabbit.

Here are the quotes strategically placed throughout this website, as well as a few additional, notable words. They are from ordinary men and women who believed in extraordinary ideas. They made simple notions out of complex systems and adverse conditions.

That is what design is all about.

"Simplicity is the ultimate sophistication.
Leonardo Da Vinci, The Original Renaissance Man

"If it doesn't sell ... it isn't creative."
David Ogilvy, "The Father of Modern Advertising"

"Life is like a dogsled team. If you ain't the lead dog, the scenery never changes."
Lewis Grizzard, Syndicated Journalist and Southern Humorist

"If everyone is thinking alike, ... someone isn't thinking."
General George S. Patton, Jr, Commander of the U.S. Third Army in WWII

"A shot on goal is never a bad play.
100% of the shots I didn't take never made it in the net."
Wayne Gretzky, National Hockey League All-Time Scoring Leader

"Never let 'perfect' be the enemy of 'very, very good."
Voltaire, French Writer and Philosopher

"If at first the idea is not absurd, then there's no hope for it."
Albert Einstein, Physicist and Mathematician

"Design is not just what it looks like and feels like. Design is how it works."
Steve Jobs, CEO, Apple, Inc.

"We make a living by what we get. We make a life by what we give."
Sir Winston Churchill, Prime Minister of the United Kingdom during WWII

"A ship is safe in port ... but that's not what ships are built for."
RADM Grace Hopper, US Navy Officer and Pioneering Computer Scientist

"In the factory we make cosmetics; in the drugstore we sell hope."
Charles Revson, Founder of Revlon Cosmetics

"I must create a system or be enslaved by another mans;
I will not reason and compare: my business is to create."
William Blake, English Poet, Painter, and Print-maker

"Don't play what's there. Play what's not there."
Miles Davis, Jazz Musician and Composer