The greatest difference we can make for our clients is helping them discover new ways of overcoming their biggest challenges.  For many, our approach is a new and abstract concept to realize, but the practice couldn't be more natural once they see the results of what we can accomplish together.  We love those "Aha!" moments.

Here are just a few questions that many of our clients ask before engaging in a relationship.

Do you only work with startups and non-profits?

Not at all.  We work with many different types of organizations and businesses.  Most startups and non-profits are very mission-oriented with a focus-driven direction to solve a particular problem, which allows us to make a very big difference with a clear strategy.  Companies that are purely driven by revenue growth, and stare at the metrics of performance in order to make strategic decisions, are missing an opportunity to create real value.  Revenue is just a result, but value is what you build by meeting the needs of the customers you serve.  If your organization wants to make a difference for people, we want to work with you.

How much will it cost us to work with you?

We understand that budgets can get tight, but that's like asking, "How much does a car cost?"  You won't know until you identify the specific needs of your problem.  From our experience, most of our clients have some idea of what they want, but rarely understand exactly what they need.  That's ok.  That's what we do, and we submit a proposal with options for each project.  Sometimes a client just tells us what they have in their budget to spend and we chart a course for everything we can provide within those constraints ... and then we over-deliver.

What exactly is your process?

To be honest with you, we're not big fans of that "P" word.  Some businesses are addicted to process, which gets identified quickly as one of those problems we solve first.  Instead, we like to think of our approach as a "structured method for creativity."  Design thinking.  Sounds like a fancy buzzword, we know, but it's an effective method for:

  1. Understanding a real problem
  2. Defining opportunities for solutions
  3. Brainstorming bold ideas
  4. Prototyping rapidly
  5. Testing and iterating based on results

Ultimately, we build a story around the problem and the solution, because that's how people think of and relate to your organization's value.