PROJECT: DC Health Benefit Exchange Authority
DESIGN: Nic DiPalma
DEVELOPMENT: Research and concepts
With the Affordable Care Act, many states chose to develop online exchanges to help citizens and their families get the coverage they need.
The DC HealthLink Technology Department wanted to discover why many citizens struggled to complete the application for coverage.
I was hired to develop a "lab" group of experts and design concepts to challenge our collective assumptions. We analyzed and synthesized data, researched every requirement, and developed an "autobahn" or "EZ" version for the majority of users who were either employed or didn't qualify for subsidies.