AOL, Inc had been developing a unique e-commerce subscription product for several months. We were asked to join the product team and build an in-house creative group to improve the experience and the design, as well as a stronger co-creation culture with their amazing development group.
Increase pre-bundled and custom package purchases.
All pre-bundled packages are different and contain several products available to consumers.
GATHR DESIGN STAFF
Tony Moura, Jade Limampai, Dennis Camacho, Nathan Borchelt, Jen Cassell, Liz Weaver
Improve the checkout UX/UI to increase completion rates.
Simplify the forms, messaging, and information interaction with a constant display of a completion path and an editable shopping cart.
Overall completion rates increased 33% within the first month.